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 Channel Profile
Discovery Channel was launched in Asia in 1994 and remains the anchor channel in Discovery Networks Asia?s portfolio of channels. It provides 24 hours of high quality documentaries that offer viewers universal insights into the inner workings of the real world we live in. Currently available to over 90 million subscribers in Asia, the channel continues to grow rapidly, captivating audiences across a wide spectrum of cultural differences. According to the 2004 Pan-Asia Media Survey (PAX), Discovery Channel has been recognized as the most watched cable and satellite channel in Asia for the eighth consecutive year among affluent adults*, and for the fifth consecutive year among business decision makers**. Discovery Channel was also named ?Cable and Satellite Channel of the Year? at the 2004 Asian Television Awards held in Singapore.
Broadcasting via the PanAmSat 8 satellite, Discovery Channel is available to subscribers in Australia, Brunei, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Papua New Guinea, Republic of South Korea, the Philippines, Taiwan, Thailand, Vietnam, Singapore, and various South Pacific Island Nations.
Globally, Discovery Channel is the world?s most widely distributed television brand, reaching more than 450 million households in over 160 countries and territories in 34 languages.
Target Audience
Upscale and affluent adults (25-54), with a slightly male skew.
Programming Genre
Discovery Channel offers viewers an engaging line-up of high-quality real world entertainment from blue-chip nature, science & technology, ancient and contemporary history, adventure, cultural and topical documentaries.
2005 Programming Highlights
Ultimate Cars, Dying To Be Apart, American Chopper, 1421: The Year China Discovered America?, Boys of H Company, Sumo East and West, Massacre in Madrid, Mummy Detective, Egypt Week, Alien Planet, True Horror With Anthony Head, Portraits: Taiwan, Edible Histories, History of Singapore.
Localised Feeds
Discovery Channel is broadcast on seven separate feeds to allow for customization and localization namely: Australia, New Zealand, Southeast Asia, China, Korea, Taiwan, and Japan.
Broadcast Subtitling/ Dubbing
Subtitling: Simplified Chinese, Complex Chinese, Korean, Malay, Japanese.
Dubbing: English, Putonghua, Japanese, Simplified Chinese, Cantonese. |
