Animal Planet

Channel Profile
Animal Planet grabs you.  It is the world?s first and only channel devoted entirely to animals with intrigue, adventure, humour, relationships, life and death. It?s television you can?t turn away from. Animal Planet is a joint venture between the BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), and Discovery Communications Inc (DCI), the world?s largest originator of documentary programming.

Currently available in Asia Pacific to over 88 million households, Animal Planet is distributed in Australia, Brunei, Indonesia, Japan, Macau, India, Malaysia, New Zealand, Papua New Guinea, the Philippines, Singapore, South Pacific, Taiwan, Thailand and as a block in China and Korea.

Target Audience
18-49 age group and families. 

Programming Genre
A wide variety of genres of the best animal related programming available, ranging from blue-chip wildlife and nature documentaries to real live action drama. 

2005 Programming Highlights
Growing Up Wild, Lyndal?s Lifeline, King of the Jungle, Fifth Ape, Austin Steven?s World?s Most Dangerous animals, The Crocodile Hunter VI, Steve Leonard, Meerkats, Predator?s Prey, Face to Face with the Polar Bear, Animal Planet at the Movies, Marvel?s Animal Kingdom

Localised Feeds
Three distinct 24-hour feeds in Asia-Pacific: Asia, Japan and Australia/New Zealand 

Broadcast Subtitling/Dubbing
Subtitling: Complex Chinese, Simplified Chinese, Korean, Japanese, Malay
Dubbing: Putonghua, Thai, Japanese, Mandarin